About Us

The Problem

Across Europe, awareness of emergency preparedness is growing — but action is lagging behind. Studies consistently show that the vast majority of households have taken few or no practical steps to prepare for disruptions to power, water, or supply chains. In urban environments especially, where daily life depends entirely on functioning infrastructure, most people have no plan for when that infrastructure fails.

The result isn't just a lack of supplies. It's a lack of clarity — not knowing what to do, what to grab, or how to keep your household safe during the critical first days of a crisis.

Our Mission

GoPrep exists to make emergency preparedness simple, clear, and actionable. Our ready-made kits let you take one concrete step toward greater resilience — without the complexity, guesswork, or anxiety of building a plan from scratch.

A well-built preparedness kit isn't a symbol of fear. It's a practical tool that helps you maintain your routine, support the people around you, and respond to the unexpected with confidence.

Our kits are developed in collaboration with Estonia's Rescue Board, Ministry of Defence, and Women's Voluntary Defence Organisation — the same agencies responsible for national civil preparedness. We ship across the EU from our warehouse in Tallinn.

Peace of mind starts with being prepared.